Joe Lawson

Joseph "Joe" Lawson is the creator of the GEICO Cavemen series of commercials and was co-executive producer of Cavemen on ABC. In addition to co-E.P., Lawson was the writer of "The Mascot" and "Hunters & Gatherers."

Before Cavemen
Prior to Cavemen, Lawson was an employee of the Martin Agency, which produced the GEICO Cavemen commercials. Working at the Martin Agency, Lawson himself had produced previous campaigns for GEICO, including the reality spoof Tiny House, a popular commercial ostensibly for a new reality series in which a couple moves into a miniature house, which is ultimately revealed to be an ad for car insurance.

Earlier, Lawson was the copywriter behind the first Vanilla Coke commercials.

Since Cavemen
Currently, Lawson is a consulting producer and writer on another ABC sitcom titled Modern Family, a critical and ratings success which had been renewed for a second season.